Project : Marketing Calendar
Design a workflow to manage several marketing campaigns happening at once across hundreds of franchisees
- Overview of marketing activities across accounts
- Ability to filter accounts in view
- View sent email response metrics
- Adjust timing of marketing activities to not overload audiences
- View and edit on desktop and mobile devices
Took feedback from customer interviews to plan roadmap and key milestones with product manager and lead engineer.
Quickly iterated through key components of calendar as well as desktop and mobile layouts.
Using sketches as a stepping off point, moved on to wireframes to further explore workflows and sizing and spacing necessities based on current product grid set from style guide.