Product Designer

Process

 

Project : Marketing Calendar

Design a workflow to manage several marketing campaigns happening at once across hundreds of franchisees

  • Overview of marketing activities across accounts
  • Ability to filter accounts in view
  • View sent email response metrics
  • Adjust timing of marketing activities to not overload audiences
  • View and edit on desktop and mobile devices
 

CUSTOMER INTERVIEWS

 
 Currently have multiple physical and digital calendars and would like to visualize their process holistically. Would love a way to manage their scheduling process digitally in Emma.

Currently have multiple physical and digital calendars and would like to visualize their process holistically. Would love a way to manage their scheduling process digitally in Emma.

 Content for emails is ready months in advance. They'd love to prepare emails and see them scheduled on a calendar in Emma to more easily adjust the cadence. 

Content for emails is ready months in advance. They'd love to prepare emails and see them scheduled on a calendar in Emma to more easily adjust the cadence. 

 Marketing activities are going out from several different planning programs - would like to see them all in one view. Would be helpful to color code accounts on calendar to more easily group different account types.

Marketing activities are going out from several different planning programs - would like to see them all in one view. Would be helpful to color code accounts on calendar to more easily group different account types.

 

PLANNING

Took feedback from customer interviews to plan roadmap and key milestones with product manager and lead engineer.


LO-FI SKETCHES

Quickly iterated through key components of calendar as well as desktop and mobile layouts. 

 
 

WIREFRAMING

 

Using sketches as a stepping off point, moved on to wireframes to further explore workflows and sizing and spacing necessities based on current product grid set from style guide.

 
Screen Shot 2018-02-06 at 4.32.41 PM.png
Screen Shot 2018-02-06 at 4.32.32 PM.png

SOLUTION

 
You took the problem, not the solution that we suggested, and made it easier and better.
 
 
I just checked out the new marketing calendar! It’s super helpful and easy to use. Plus it looks really slick. ;)
— SPUR
 
 
Because I’m such a visual planner this is really fun for me.
— Goldieblox